This season the NBA launched its first-ever social media photo mosaic at www.NBA.com/NBAGiveBIG to celebrate charitable efforts around the world. The program aims to encourage great work in the community during the holidays with a simple message: Give. Share. Inspire.
By using the hashtag #NBAGiveBIG on Twitter and Instagram, fans can join the teams, players and everyone in the NBA family by sharing their photos, videos and stories from their seasonal community projects. The program is running for just over a month from November 25 through December 31, 2013.Source: prosgiveback.com